Powerful Features for Programmatic Quality
Real-time fraud detection, supply-path verification, inventory intelligence, and one-click DSP exports. All in one platform.
8-Layer Fraud Detection
Every impression passes through eight independent detection layers. Each one catches what others miss. The result: a clear quality score that tells you exactly which traffic to trust.
- Catches sophisticated SIVT that basic filters miss
- Scores every impression from 100 (clean) to 0 (fraudulent)
- Reduces false positives with ad-context awareness
- Continuously updated to counter new fraud techniques
Real-Time Signal Collection
Our lightweight pixel collects 70+ quality signals per impression with zero impact on page performance. Deployed at the edge for sub-millisecond overhead.
- Zero impact on ad load times or user experience
- Works inside iframes, WebViews, and cross-origin embeds
- No server-side integration required
- Instant data, no batch delays
Supply Path Verification
Know exactly who is selling your inventory. We validate the entire supply chain against IAB standards so unauthorized resellers are flagged before they drain your budget.
- Automatic ads.txt and sellers.json validation
- Full supply chain transparency per impression
- Unauthorized reseller detection and flagging
- Continuously updated seller database
Inventory Intelligence
Tier every placement from A+ (premium, verified) to C (high risk). Know exactly which sites, exchanges, and placements deliver real value and which ones waste budget.
- Automatic quality tier classification
- Domain-level and exchange-level scoring
- Historical trend tracking per placement
- Customizable thresholds for your buying strategy
DSP-Ready Blocklist Export
Export blocklists in the exact format your DSP expects. One click to protect every campaign across DV360, The Trade Desk, and more.
- Pre-formatted for major DSPs
- CSV and JSON export options
- Always up to date with latest detections
- Protect all campaigns with a single export
MRC-Compliant Viewability
Measure viewability to MRC standards. Know exactly which impressions are actually seen by real users, and stop paying for ones that aren't.
- Industry-standard MRC measurement
- Accurate across desktop and mobile web
- Active tab and visibility detection
- Integrated into your fraud score for full picture
50+ DSP Integrations
Works with every major DSP out of the box. Deploy a single tag once and it works across all your platforms and campaigns. No custom setup per DSP.
- DV360, The Trade Desk, Xandr, and 50+ more
- One tag, all campaigns
- Automatic platform detection
- Works with private marketplaces and custom setups
Enterprise Dashboard
Real-time analytics with campaign-level drill-down. Everything you need to manage ad quality at scale, from a single campaign to an entire portfolio.
- Live fraud score monitoring
- Campaign and advertiser management
- Team access with role-based permissions
- Exportable reports for clients and stakeholders
